What is schema markup / JSON-LD?

Schema markup is structured data (JSON-LD) you add to a page so Google and AI can understand your entity, FAQs and content type - unlocking rich results and improving AI citation.

Where do I paste the JSON-LD?

Paste the generated block inside the of your HTML page, or via your CMS custom HTML / tag manager. Then test with Google Rich Results Test.

Is the generated schema valid?

This tool validates JSON syntax and required fields per schema.org and flags missing properties before you copy. For final confirmation, run Google's Rich Results Test.

Free Tool · JSON-LD · Validated · No signup

Free Schema Markup Generator - JSON-LD for FAQ, Organisation & More

Build validated JSON-LD for FAQ, Organisation, Article, LocalBusiness or Breadcrumb. Copy, download, and test in Google Rich Results - no signup.

Add up to 5 questions. The tool outputs FAQPage JSON-LD.

Your JSON-LD - paste into <head>

Test in Rich Results →

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How to use schema markup

Schema markup (JSON-LD) is a vocabulary from schema.org that tells Google and AI what your page means - not just what it says. A page with FAQPage schema is eligible for expandable FAQs in search. Organization and LocalBusiness help AI disambiguate your entity. Article signals authorship, date and publisher for news/article surfaces. BreadcrumbList clarifies site hierarchy.

To use the output: copy the entire <script type="application/ld+json"> block and paste it inside the <head> of the target page. If your CMS strips script tags, use a header/footer injection plugin or Google Tag Manager (Custom HTML tag, trigger on that page). After publishing, paste the live URL into Google's Rich Results Test to confirm eligibility.

Tip: one schema block per page is fine; you can include multiple types in an @graph, but start with one validated block - this tool generates one type at a time for clarity.

What makes schema valid

Required fields present (e.g. FAQPage needs at least one Question + Answer).
Valid JSON syntax (no trailing commas, quoted keys).
Correct @context and @type per schema.org.
URLs absolute and using https where possible.

FAQ - Schema Markup

Do I need a developer to add schema?

No - most CMSs let you paste into a custom HTML block or header field. This tool gives you a ready-to-paste block with no build step.

Can I add multiple schemas to one page?

Yes - combine them under @graph or add separate script blocks. Start with the most impactful for the page (FAQ for Q&A pages, Organization on the homepage).

Does schema guarantee rich results?

No - it makes you eligible. Google decides when to show enhancements based on quality, relevance and policy. Valid schema improves odds and helps AI cite you.